PROJECT HORN PLEASE
Horn Please is a documentary film that encapsulates various aspects of the Indian Truck art, an art form that makes journeys through the dusty highways of India, incredible in more ways than one. This documentary film focuses on the origin and evolution of truck art, and how it influences not just the world of art, but also the lives of its artists and the truckers who interact with it on a daily basis. At its heart, Horn Please investigates, whether this traditional art as a unique form of expression, will survive the modern day demands of the Industry. The title of the documentary film—Horn Please—is derived from a painted message seen behind most of the trucks in India. It is a signal for the vehicles behind the trucks to blow the horn before overtaking. The sheer exposure of the signage has led it to become a popular phrase among Indians. It is nearly impossible to trace the origin and relevance of Horn Please. Everyone has a different story of why it is an integral element of Truck Art.
The pre-release of the documentary film needed a proper marketing plan to attain maximum reach even before audiences saw it on the bigger screen. In this digital day and age, it was crucial to have a PROJECT WEBSITE and a PROJECT FAN PAGE on a popular social media site to help publicize the documentary.
The website played a key role in formally addressing the public, informing them about the project, the team, the research etc. On the other hand, the social media page helped the project to actively engage with the audience and kept them up-to-date with the current news and events.
OFFICIAL SELECTION AT:
- Auto Moto Film & Arts Festival 2015 (Detroit, MI)
- CinemAsia Film Festival 2015 (Amsterdam, The Netherlands)
- Philadelphia Asian American Film Festival 2014 (Philadelphia)
- Auto Moto International Film & Arts Festival 2014 (Monterey, CA)
- New York Indian Film Festival 2014 (New York City, NY)
- River to River - Florence Indian Film Festival 2013 (Florence, Italy)
- Chicago South Asian Film Festival 2013 (Chicago, IL)